As some of you know, I've given up on restaurants.
Even the most celebrated (and expensive) ones are in the business of cooking for strangers. Think of yourself as a restaurant owner. Would you use the healthiest ingredients if they made no difference to your product's taste?
Would you cook with coconut oil for example? Would you sprinkle chia seeds, add organic broccoli, cold-pressed olive oil? Probably not. You can't afford to, since the extra costs will go unnoticed.
So the customer loses out on food quality. Either this or the business loses out on profits. Nothing against restaurants or businesses, by the way. I'm just stating the obvious.
Home-made food is superior, but it takes effort. An effort no one else can do for you. Shop for ingredients, cook, serve, clean up. It's all on you. What we are left with is a tricky dilemma faced on a daily basis. Trade health for convenience or vice versa?
Thousands of health-conscious, busy Londoners scrape time away from other priorities in order to feed themselves and their families. What a bummer, right? And what a great opportunity too! For the industrious fellas at Cookisto that is.
Their premise is simple. You cook for yourself and prepare a few extra portions. You post them on Cookisto and deliver to whoever wants it (many of them close by). Oh, and get paid. That's it.
Launched by two Greek blokes in Athens, Cookisto recently expanded to more locations, including London. I couldn't wait to give them a go.
My Italian vegan pasta was delivered at the appointed time by the cook herself. The portion was generous, and it was cooked a quarter of an hour before reaching me. It was deliciously full of flavour, it was home-made and I didn't have to mess with my kitchen. Great!
If you live in London, give them a try (use FEEDMEMAX to get £4 off your first order). And let me know what you think.