I'm at a coworking space right now and not a single person is using an iPad. I bet most of them have one sitting at home for Netflix and Facebook. That's how it is. Sadly. Then came Best Buy CEO and declared the death of the iPad. Really?
What's going on?
I've written about it a number of times. Passion is irrational. We love and buy the iPad because it's a thing of beauty. We don't use it because:
- There are not enough productivity apps out there. Not enough to forsake the laptop.
- Users don't want to carry two devices. Or choose between two devices. To keep sane, they relegate iPad to a consumption implement and leave it at that.
That's why people don't rush to upgrade their iPads. Simple.
Apple knows this. After waiting several years for people to see the light, they've finally decided to take the situation into their own hands, and do something drastic. Like get in bed with IBM. Oh yes. They had to.
This collaboration is not about laptops. It's iPads and iPhones only. It's about getting workers to trust iPads as the only productivity device they will ever need. Field service, engineering, sales, management, training, new apps will crop up.
Even apps for full-stack coding. That would be a great step forward. It doesn't have to be fully featured; if it does what 80% of developers do, it’ll be a success.
But we're not there yet. Sadly. It will take a few years but make no mistake. iPads have only gotten started.